On May 31, 2023, the Benjamin Barker Yacht Club (BBYC) capsule collection set sail with a launch party at one of Benjamin Barker’s biggest flagship stores in Suntec City. The launch was attended by famous media personalities and high-spending customers who had the opportunity to preview and walkthrough the newly launched apparel, accessories, and lifestyle goods.
The collection pays tribute to the seafaring lifestyle, underscored by Benjamin Barker's signature subtle detailing, with garments crafted from Japanese and European fabrics, adding a touch of nautical accents visible throughout the collection.
Inspired by the timeless allure of the sea, the store was themed with maritime accents such as BBYC lifebuoys, paddles, and ocean travel photographs to complement the nautical collection.
Left: Actor Kishan dressed in BBYC Shibumi Double Breasted Suit, Yamashita Olivine Baker Pants, and Nautical Gravel Organic Crew Tee.
The entire collection was on display for guests to experience the quality and fit, many of whom seized the opportunity to fit the newly launched lightweight blazer, BBYC Baker Pants, and the Classic Tote Bag, which was a clear favourite that day.
Right: Actor Joel Choo checks out the BBYC Classic Tote bag.
The guests had the chance to view the entire collection and try on items such as the lightweight blazer, BBYC Baker Pants, and the popular Classic Tote Bag. Many guests took advantage of this opportunity to experience the quality and fit of the products.
Captivated by the allure of the newly launched scents, the curious group of celebrities embarked on a sensory journey into the unknown with the newly launched Patchouli Blanc - Benjamin Barker's signature store scent and Santorini Island (pictured in left).
Benjamin Barker is grateful to all who participated in the BBYC launch event, which was a huge success. The event provided a captivating and immersive experience that resonated with fashion enthusiasts.